There’s a lot of ways companies can endear themselves to customers during this pandemic, both to serve their immediate needs or by acting in such a way that they enjoy enhanced brand reputation once we get past this. When you think of COVID-19, healthcare organizations and the...
E-learning, or online learning, is exploding and there’s no end in sight. Research and Markets forecasts e-learning will grow to $325 Billion by 2025, triple the revenue of 2015. A third of...
The Wall Street Journal recently asked senior executives from different segments of the ad industry to predict the short and long-term effects of the new privacy regulations that began with the GDPR...
Mark Schaefer is an author I’ve come to know through his Marketing Companion podcast. His new book on customer-centric marketing is Marketing Rebellion: The Most Human Company Wins. Rather than...
Your company may have a sales strategy, but how well does it match up with how your target customers actually buy? And do your targets all buy in the same way, or are there differences? These are a...
My wife and I recently saw Echo & The Bunnymen along with The Violent Femmes in concert. I was really excited to go, as Echo & The Bunnymen have always been one of my very favorite post-punk...
This is Part Two of my series of posts where I revisit classic sales and marketing books of the past to see how relevant they remain. Part One reviewed Al and Laura Ries’ 22 Immutable Laws of...
When it comes to salespeople selling to marketing folks, I have sympathy for both sides of this equation, having worked in both capacities at different points in my career. Still, as someone wearing...
With the blizzard of information about marketing, particularly digital marketing, that comes at us daily, I find it’s easy to get caught up in the latest tactics for, say, Facebook ads, and forget...
Podcasts have been around for years, with my first exposure to the medium coming from its use in higher education settings starting in the mid-oughts. This seemed to be the main use for podcasting...
