Podcasts have been around for years, with my first exposure to the medium coming from its use in higher education settings starting in the mid-oughts. This seemed to be the main use for podcasting, but in the last couple of years interest in this medium has surged, with marketing podcasts no exception. I think it’s related to the focus on video as a content medium, as blogs are on every corporate website and struggle to gain views and shares of written posts. Podcasting, along with video, makes for a visceral experience: You hear the presenter’s voice, and the longer form allows for more sharing of anecdotes or personal tid-bits that forge a connection with the audience.
There are a ton of business-related and marketing podcasts out there, and I’d like to thank Jackie Bese of Atomic Design & Consulting for pointing me to several; here are my favorites:
Perpetual Traffic – Hosted by Keith Krance, Ralph Burns and Molly Pittman, this is my main way to keep up with all the latest techniques in digital marketing, particularly social media marketing.
Marketing Over Coffee – Provides an overview of the impact of technology on marketing, including new tools. Hosted by John Wall and Christopher Penn.
Marketing Smarts – From the MarketingProfs people, this weekly podcast features interviews with leading-edge B2B and B2C marketers.
Social media marketing – Hosted by Social Media Examiner’s Michael Stelzner, this is where you go for deep dives into specific topics, such as Facebook video ads or ranking on YouTube.
Manager tools – This s exactly what it sounds like, a podcast devoted to helping improve management performance. I don’t listen to this one as much as the others, but their information came in handy when it was time to review my direct reports.
Finally, if you’re new to podcasts and are looking for a player, I’ve been very happy with Overcast. This iOS app allows you to speed up episodes so you can get more in on your commute, and eliminates gaps in conversation or dead air. It also does a good job of loading in new episodes automatically.
Have some favorite marketing podcasts of your own? Let me know in the comments!