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Category - Digital media

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  • Branding
  • Digital media

The Branding Strategies of Online Learning Sites

by Craig Premo

E-learning, or online learning, is exploding and there’s no end in sight. Research and Markets forecasts e-learning will grow to $325 Billion by 2025, triple the revenue of 2015. A third of...

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  • Digital media
  • Marketing

The Impact of Privacy Regulations on Marketers

by Craig Premo

The Wall Street Journal recently asked senior executives from different segments of the ad industry to predict the short and long-term effects of the new privacy regulations that began with the GDPR...

Branding and brand identity.
  • Branding
  • Digital media

Book review: The 22 Immutable Laws of Branding by Al Ries and Laura Ries

by Craig Premo

With the blizzard of information about marketing, particularly digital marketing, that comes at us daily, I find it’s easy to get caught up in the latest tactics for, say, Facebook ads, and forget...

A listing of marketing podcasts.
  • Digital media
  • Marketing

Marketing Podcasts

by Craig Premo

Podcasts have been around for years, with my first exposure to the medium coming from its use in higher education settings starting in the mid-oughts. This seemed to be the main use for podcasting...

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  • Branding (6)
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  • Personal passions (2)
  • Personal productivity (1)
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