The Wall Street Journal recently asked senior executives from different segments of the ad industry to predict the short and long-term effects of the new privacy regulations that began with the GDPR...
Mark Schaefer is an author I’ve come to know through his Marketing Companion podcast. His new book on customer-centric marketing is Marketing Rebellion: The Most Human Company Wins. Rather than...
Your company may have a sales strategy, but how well does it match up with how your target customers actually buy? And do your targets all buy in the same way, or are there differences? These are a...
This is Part Two of my series of posts where I revisit classic sales and marketing books of the past to see how relevant they remain. Part One reviewed Al and Laura Ries’ 22 Immutable Laws of...
When it comes to salespeople selling to marketing folks, I have sympathy for both sides of this equation, having worked in both capacities at different points in my career. Still, as someone wearing...
Podcasts have been around for years, with my first exposure to the medium coming from its use in higher education settings starting in the mid-oughts. This seemed to be the main use for podcasting...
Here’s an article I wrote three years ago on the need for the proper mix of inbound marketing with outbound marketing techniques. I think the points raised are still relevant today; do you agree...