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Category - Marketing

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  • Branding
  • Marketing

COVID-19 is also a test of brand reputation

by Craig Premo

There’s a lot of ways companies can endear themselves to customers during this pandemic, both to serve their immediate needs or by acting in such a way that they enjoy enhanced brand reputation once...

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  • Digital media
  • Marketing

The Impact of Privacy Regulations on Marketers

by Craig Premo

The Wall Street Journal recently asked senior executives from different segments of the ad industry to predict the short and long-term effects of the new privacy regulations that began with the GDPR...

Marketing Rebellion book review
  • Branding
  • Marketing

Book review: Marketing Rebellion by Mark Schaefer

by Craig Premo

Mark Schaefer is an author I’ve come to know through his Marketing Companion podcast. His new book on customer-centric marketing is Marketing Rebellion: The Most Human Company Wins. Rather than...

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  • Marketing
  • Sales

Book review: How Customers Buy…& Why They Don’t by Martyn R. Lewis

by Craig Premo

Your company may have a sales strategy, but how well does it match up with how your target customers actually buy? And do your targets all buy in the same way, or are there differences? These are a...

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  • Branding
  • Marketing

Book review: Positioning: The Battle for Your Mind by Jack Trout and Al Ries

by Craig Premo

This is Part Two of my series of posts where I revisit classic sales and marketing books of the past to see how relevant they remain. Part One reviewed Al and Laura Ries’ 22 Immutable Laws of...

Sales tips from a marketer.
  • Marketing
  • Sales

Sales tips: What marketers wish salespeople knew

by Craig Premo

When it comes to salespeople selling to marketing folks, I have sympathy for both sides of this equation, having worked in both capacities at different points in my career. Still, as someone wearing...

A listing of marketing podcasts.
  • Digital media
  • Marketing

Marketing Podcasts

by Craig Premo

Podcasts have been around for years, with my first exposure to the medium coming from its use in higher education settings starting in the mid-oughts. This seemed to be the main use for podcasting...

The inbound marketing funnel.
  • Marketing

What’s the key to inbound marketing? Outbound marketing.

by Craig Premo

Here’s an article I wrote three years ago on the need for the proper mix of inbound marketing with outbound marketing techniques. I think the points raised are still relevant today; do you agree...

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