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Thoughts on branding, marketing and sales in a customer-centric world.

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  • Branding
  • Marketing

COVID-19 is also a test of brand reputation

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  • Branding
  • Digital media

The Branding Strategies of Online Learning Sites

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  • Digital media
  • Marketing

The Impact of Privacy Regulations on Marketers

Marketing Rebellion book review
  • Branding
  • Marketing

Book review: Marketing Rebellion by Mark Schaefer

Review of time management book by Carson Smith.
  • Personal productivity

Book review: Work Simply by Carson Tate

by Craig Premo

As everyone is being asked by the companies they work for to do more with less, be that resources or staff, time management is becoming more and more critical. When I returned to work at the end of...

Jazz musician Dexter Gordon at the Village Vanguard.
  • Personal passions

My love affair with jazz.

by Craig Premo

Probably the biggest personal passion that I’ve carried with me throughout my life is jazz. It all started when my dad bought me a shortwave radio for my 14th birthday. I soon discovered Willis...

The inbound marketing funnel.
  • Marketing

What’s the key to inbound marketing? Outbound marketing.

by Craig Premo

Here’s an article I wrote three years ago on the need for the proper mix of inbound marketing with outbound marketing techniques. I think the points raised are still relevant today; do you agree...

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