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Tag - Al Ries

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  • Branding
  • Marketing

Book review: Positioning: The Battle for Your Mind by Jack Trout and Al Ries

by Craig Premo

This is Part Two of my series of posts where I revisit classic sales and marketing books of the past to see how relevant they remain. Part One reviewed Al and Laura Ries’ 22 Immutable Laws of...

Branding and brand identity.
  • Branding
  • Digital media

Book review: The 22 Immutable Laws of Branding by Al Ries and Laura Ries

by Craig Premo

With the blizzard of information about marketing, particularly digital marketing, that comes at us daily, I find it’s easy to get caught up in the latest tactics for, say, Facebook ads, and forget...

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  • Branding (6)
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  • Personal passions (2)
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