My wife and I recently saw Echo & The Bunnymen along with The Violent Femmes in concert. I was really excited to go, as Echo & The Bunnymen have always been one of my very favorite post-punk...
This is Part Two of my series of posts where I revisit classic sales and marketing books of the past to see how relevant they remain. Part One reviewed Al and Laura Ries’ 22 Immutable Laws of...
With the blizzard of information about marketing, particularly digital marketing, that comes at us daily, I find it’s easy to get caught up in the latest tactics for, say, Facebook ads, and forget...