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Tag - branding

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  • Branding
  • Marketing

COVID-19 is also a test of brand reputation

by Craig Premo

There’s a lot of ways companies can endear themselves to customers during this pandemic, both to serve their immediate needs or by acting in such a way that they enjoy enhanced brand reputation once...

open door to learning
  • Branding
  • Digital media

The Branding Strategies of Online Learning Sites

by Craig Premo

E-learning, or online learning, is exploding and there’s no end in sight. Research and Markets forecasts e-learning will grow to $325 Billion by 2025, triple the revenue of 2015. A third of...

Marketing Rebellion book review
  • Branding
  • Marketing

Book review: Marketing Rebellion by Mark Schaefer

by Craig Premo

Mark Schaefer is an author I’ve come to know through his Marketing Companion podcast. His new book on customer-centric marketing is Marketing Rebellion: The Most Human Company Wins. Rather than...

Echo & The Bunnymen in concert
  • Branding
  • Personal passions

The Bunnymen brand

by Craig Premo

My wife and I recently saw Echo & The Bunnymen along with The Violent Femmes in concert. I was really excited to go, as Echo & The Bunnymen have always been one of my very favorite post-punk...

ballerina in dancing position
  • Branding
  • Marketing

Book review: Positioning: The Battle for Your Mind by Jack Trout and Al Ries

by Craig Premo

This is Part Two of my series of posts where I revisit classic sales and marketing books of the past to see how relevant they remain. Part One reviewed Al and Laura Ries’ 22 Immutable Laws of...

Branding and brand identity.
  • Branding
  • Digital media

Book review: The 22 Immutable Laws of Branding by Al Ries and Laura Ries

by Craig Premo

With the blizzard of information about marketing, particularly digital marketing, that comes at us daily, I find it’s easy to get caught up in the latest tactics for, say, Facebook ads, and forget...

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