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The Impact of Privacy Regulations on Marketers

by Craig Premo

The Wall Street Journal recently asked senior executives from different segments of the ad industry to predict the short and long-term effects of the new privacy regulations that began with the GDPR...

Marketing Rebellion book review
  • Branding
  • Marketing

Book review: Marketing Rebellion by Mark Schaefer

by Craig Premo

Mark Schaefer is an author I’ve come to know through his Marketing Companion podcast. His new book on customer-centric marketing is Marketing Rebellion: The Most Human Company Wins. Rather than...

The inbound marketing funnel.
  • Marketing

What’s the key to inbound marketing? Outbound marketing.

by Craig Premo

Here’s an article I wrote three years ago on the need for the proper mix of inbound marketing with outbound marketing techniques. I think the points raised are still relevant today; do you agree...

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