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Tag - market positioning

Marketing Rebellion book review
  • Branding
  • Marketing

Book review: Marketing Rebellion by Mark Schaefer

by Craig Premo

Mark Schaefer is an author I’ve come to know through his Marketing Companion podcast. His new book on customer-centric marketing is Marketing Rebellion: The Most Human Company Wins. Rather than...

complicated map
  • Marketing
  • Sales

Book review: How Customers Buy…& Why They Don’t by Martyn R. Lewis

by Craig Premo

Your company may have a sales strategy, but how well does it match up with how your target customers actually buy? And do your targets all buy in the same way, or are there differences? These are a...

ballerina in dancing position
  • Branding
  • Marketing

Book review: Positioning: The Battle for Your Mind by Jack Trout and Al Ries

by Craig Premo

This is Part Two of my series of posts where I revisit classic sales and marketing books of the past to see how relevant they remain. Part One reviewed Al and Laura Ries’ 22 Immutable Laws of...

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