Mark Schaefer is an author I’ve come to know through his Marketing Companion podcast. His new book on customer-centric marketing is Marketing Rebellion: The Most Human Company Wins. Rather than...
Your company may have a sales strategy, but how well does it match up with how your target customers actually buy? And do your targets all buy in the same way, or are there differences? These are a...
This is Part Two of my series of posts where I revisit classic sales and marketing books of the past to see how relevant they remain. Part One reviewed Al and Laura Ries’ 22 Immutable Laws of...