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Tag - positioning

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Book review: Positioning: The Battle for Your Mind by Jack Trout and Al Ries

by Craig Premo

This is Part Two of my series of posts where I revisit classic sales and marketing books of the past to see how relevant they remain. Part One reviewed Al and Laura Ries’ 22 Immutable Laws of...

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Al Ries book review brand identity branding brand positioning brand reputation Brian Ritchie buying journey customer-centric marketing digital marketing E-learning Echo & The Bunnymen email management event marketing Gordon Gano HubSpot Ian McCulloch inbound marketing Jack Trout jazz jazz music Laura Ries LinkedIn marketing automation Marketing Companion market positioning Mark Schaefer Martin R. Lewis online learning outbound marketing personal productivity podcast player podcasts positioning privacy regulations sales salespeople sales strategy sales tips task management The Violent Femmes time management U2 Will Sergeant

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