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Tag - sales tips

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  • Marketing
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Book review: How Customers Buy…& Why They Don’t by Martyn R. Lewis

by Craig Premo

Your company may have a sales strategy, but how well does it match up with how your target customers actually buy? And do your targets all buy in the same way, or are there differences? These are a...

Sales tips from a marketer.
  • Marketing
  • Sales

Sales tips: What marketers wish salespeople knew

by Craig Premo

When it comes to salespeople selling to marketing folks, I have sympathy for both sides of this equation, having worked in both capacities at different points in my career. Still, as someone wearing...

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